As a musician, you can do a number of specific things with your website that will help you generate revenue. When you’re trying to make money as a musician, this means getting a little creative (but that shouldn’t be a problem for you)!
Here are some things you can do when you create your website.
If you’re a musician, then you know how to teach others. This isn’t agreed upon by everyone, of course – the argument of “just because you know how to play an instrument doesn’t mean you can teach” is deeply embedded into the modern educational system.
The truth is, everyone who has a skill can teach others that skill; being a good teacher, however, requires improving on your presentation skills. Teaching is all about presentation, and just like playing a solo, you can learn to be good at it in your own style.
The best way to learn how to teach others, just like how you learned to play an instrument, sing, or produce music, is to practice. With digital courses, you have the advantage of recording yourself, getting feedback, and recording the same lesson again until you get it “just right”. You can take your time with it.
Once you’ve developed all of the videos and textual content that will go into your course, you can evaluate the price of your course. There are courses sold for $50, and some sold for $500. Look around and compare courses similar to yours to see what price point is best!
If you’ve never heard of AdSense, then it’s about time you learned about how banner ads work!
There are two different types of visual advertisements, both of which you’ve probably seen on blog sidebars and in between the text.
Google AdSense – among other advertising platforms – have two different ways that they can detect when an advertisement should generate revenue:
Cost Per Click (CPC): When a business signs up for Google Ads and pays a certain amount to display a visual ad (referred to as an Advertiser), that advertisement is displayed by those who sign up for AdSense (displayed as a Publisher).
Cost Per Mille (CPM): Also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), CPM is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or clicks of an advertisement.
Now think about this: every time someone from your membership website goes to their dashboard, they make an “impression” on the ads. The Advertiser gets charged a certain amount, and you earn a certain amount. If you have thousands of subscribers logging in multiple times a week, this can add up quickly!
Offer Exclusive Music Products
There’s nothing that says your membership website has to charge for membership; the cost to actually log into the website could be free, but then the products could only be purchased by those who sign up for an account.
This is great because it not only keeps your subscribers focused on logging in and the purchasing process, but it also allows you to track your users and their activity; this is great for marketing development and keeping your customers interested in what you have to offer.
Here are a few good ideas as to what might make a great list of products to offer:
Subscriptions to Services
Special Music Affiliate Offers
Exclusive Blog Content (with ads)
There’s so much that you could do with a membership website that it’s unreal. Offering exclusive products (and services) is a great way to make money as a musician online!
Making money as a musician sometimes means taking the VIP membership approach, and this comes in the form of a membership music website!